About Us

Follow The Money

We formed Measure Marketing to help businesses of all shapes and sizes (business to consumer/ business to client – B2C – and business to business – B2B) identify where and how they can make more money from what they’re doing.

Our experiences cover professional services (particularly Solicitors) and branded consumer products sold through retail channels giving us a broad perspective.

Measure Marketing can help you review, develop and refine your Marketing (including Digital), Brand, Social, Customer and Client Experience strategies through evaluating your data and management information.

“Without profit, you don’t have a sustainable business.


Design without profit is Art.”

“We’re not fans of jargon or overcomplicated explanations.


If you don’t understand what we’ve said, we’ve not been clear enough.”

Are You Gonna Go My Way

It is one thing having a fully rounded strategy, supported by your data, but unless you and your team believe in it, you’ll never implement it.

At Measure Marketing, we have communication, operational, management and change management experience to support you if required. This includes contact centre, customer and client intake and complaints/ feedback expertise.

Our Design team can also help you visualise and develop marketing and promotional concepts on and off-line.

Hello. Is it me you're looking for?

Say hello to the team! Here you’ll learn a little bit about the people behind Measure Marketing, their experiences, expertise and passions

Measure Marketing About Us Andy Hoe Twins Music

Andy Hoe

MD/ Consultant

Seasoned marketing leader with career history of driving strategic marketing initiatives, brand development, and delivering revenue and profit growth in dynamic environments. A career that spans start-ups through to multi-national and listed organisations.

Recognised as an intuitive leader who delivers inventive business strategies and client-focused solutions that improve margins and streamline operations. Thrives in ever-changing situations where keen financial, commercial, and business acumen are keys to success.

Extensive experience communicating marketing and business principles to personnel on all levels to facilitate change and initiate organisations core strategic goals. Analytical leader that inspires teams to achieve stellar results and deliver excellence to the workplace.

Areas of Emphasis
• Multi-Channel Marketing
• Research & Competitive Analysis
• Customer Experience & Strategy
• Sales Cycles & Methodologies
• Digital Media, Social Media Platforms
• Econometrics • Strategic Business Planning
• Project Management
• Turnaround & Crisis Management
• Data Driven Decision Making
• Lean Operations, Profit Margins • Business Funnel Optimisation
• Brand Development & Management
• Resource & Budget Development
• Continuous Improvements
• Leading High Performance Teams

Previous Career - Atco- Qualcast Garden Products, Hammerite, Vimto Soft Drinks, Blue Sky Group, Russell Jones & Walker, Slater and Gordon

• Campaign of the Year - Vimto 'Purple Ronnie'
• Law Firm of the Year - Russell Jones & Walker

• Young twins and a wonderful wife
• Long suffering fan of Bradford City football club (the kit the twins are sporting in their photograph)
• Music, especially live, although not me - I'm an appalling 3 chord guitar player!
• Photography - particularly live music

These last two provide some of the inspiration behind the headings throughout this site. See if you can name the band or the artist!